I’d like to share with you the format of our Seedcorn pitch. For those who don’t know what Seedcorn it’s a business competition where you submit your business pitch, do two presentations pitch and you could walk away with an investment!
The business plan submission part is over, but don’t worry it happens every year, for those companies selected for the regional finals they will be doing a pitch in the next week or so. For those who make it past the regional final they’ll get to pitch at finals late in November. Our pitch changed a bit from the regional to the final but not radically. Both of us presented. We divided it up into 3 separate parts, one of us did section 1 and 3 while the other did section 2. We also made sure the person that did section 2 introduced themselves prior to section 1. This helped the panel hear from both of the team on the first slide.
- 1st part focused on the problem and the product.
- 2nd part focussed on the customer and business model
- 3rd covered business operational topics
So what did our slides cover? Well there was a lot of pictures and we tried to storytell rather than lecture.
Slide 1: Company Logo, Name of Promoters, Contact details.
Slide 2: We wanted to make the problem real to the people we were pitching to. We wanted from the get-go to connect with them. In our case we help people from getting lost, so we showed pictures (no text!) of a GPS device, Sign Posts and an arguing couple! We wanted to convey the problem of getting lost, how current technology (gps/signpost) can let you down.
Slide 3: We focused on the GPS device and its evolution towards mobile platforms and what this meant ( again all pictures). We had done research on the people on the panel and we would mention hard to find place names that were local to the panel. Again trying to make a connection.
Slide 4 : We showed the panel pictures of smartphones (iPhone, BlackBerry, Nokia). Again we were trying to connect with them and the phones they had in their pockets and making the product real to them.
Slide 5: Showed big badges of SMS, EMAIL and Twitter and an example of our product.
Slide 6: Then was a demo of the product. (video swf – 35 seconds long)
Slide 7: Benefits of product in 10 words. (1 big logo of our product & 4 bullet points)
Slide 8: Who would Buy our product? Outlined ALL the various sectors that would buy it, about 20 words. (5 bullet points)
Slide 9: The sector we targeted first and the value of the addressable market. (2 big graphics & 25 words)
Slide 10: Was a slide with why companies in our target market would buy from us. (2 Big graphics & 4 words)
Slide 11: What our customers say. A big and very positive quote from our customers (name and logo) (20 words)
Slide 12: How we charge for the product. (4 bullet points & 15 words)
Slide 13: How much money the company could make. Table y1,y2,y3.
Slide 14: Who’s the competition.(4 big graphics, no text)
Slide 15: The Risks. What are the risks and how we mitigate these risks. (1 big graphic, 20 words)
Slide 16: Who is going to executive the business plan. (brief outline of the founders and advisory board) (Only names were shown)
Slide 17: A big graphic of Milestones of our achievements to date and looking into the future milestones.
Slide 18: What we need and Why. This is basically the Ask Slide “we want XXXk euro and this is what we are going to spend it on”.
We then left this slide up and did a quick summary of the presentation. Then we invited the panel to ask questions.